In Japan the Pianissimo 100mm slim menthol brand is the top smoking brand smoked especially by women. Even Japan Tobacco Company describes this brand as being smooth and fresh menthol taste.
Statistics show that smoking rates among Japanese smokers have declined, however the smokers’ amount is still high in comparison with smokers from Europe and North America.
The Japanese government decided to raise the tobacco products tax by approximately 30 percent in 2010, which had decreased the smoking habit among inhabitants. Researchers reported that government plans to introduce another tax hike because the state has not enough funds for reconstruction of northeast Japan.
So, Japan Tobacco decided to attract new clients by repackaging and giving even new name for its Pianissimo product, because tobacco tax hike decreased its income. Pianissimo One is renamed Aria Menthol cigarettes, a term which signify a graceful melodic word, the company declared, while the new white pack and water-lines are meant to symbolize the soft taste of this product.
But the Pianissimo Super Slims Menthol One is renamed the Precis Menthol, because of the menthol taste, while the Icene Menthol smoking brand will be renamed the Icene Crista to accentuate the power of the menthol.
For the first time this brand was manufactured in Japan in 1995, and the last brand name, Pianissimo ViV Menthol, changes was in November 2011.
Japan Tobacco’s smoking products are sold in almost 120 countries and it also controls brands like Benson & Hedges and also Winston, Glamour and Camel.
Statistics showed that approximately 24.95 million Japanese inhabitants smoke cigarettes and 104.4 million are adult smokers. A recent investigation by the Ministry of Health found that the smoking rate among men has declined to almost 36.8 percent.
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